01Case study
Axiom Orbit.
Findings you can stand behind. Scroll to follow why audit findings fail agencies, how we engineered them to be verified and affordable, and how we would do the same for yours.
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02The first problem
Every audit found something. Almost none of it was work you could sell.
Agencies want to know what they could sell an existing client. Audit tools return long lists of issues, and most are routine hygiene that free tools already give away.
Noisy. On a 24-site test set, site-health findings outnumbered sellable ones four to one. A broken link led the list and a missing service page sat six rows down. Orbit sorts them: routine health sinks, and the sellable work leads.
03The second problem
A finding that is wrong costs you the client.
Unchecked. Saying a page is missing means nothing until the site is checked. When we audited our own engine, a third of its commercial findings were false. Now every claim of absence is verified against the crawl first.
- Gap confirmed
- The page is truly absent, and the crawl was thorough enough to say so
- Page exists. Dropped
- Absence is verified against the crawl before a finding is shown
- Too little evidence
- A thin crawl claims nothing
- Blocked by robots.txt
- A disallowed page is recorded as blocked, never as clean
These are rules the engine enforces. The animation illustrates them.
04The third problem
Paying an AI to look at everything is how you lose money.
Costly. The model is the expensive step, so it comes last. Cheap, deterministic checks discard what they can, and the model only classifies what survives. If it is unsure, nothing is shown.
- Dropped early
- Thin evidence is discarded before the model is ever called
- Suppressed
- Work already covered, sold or dismissed never returns
- Rejected
- A trust claim such as fully insured is not a service, so the judgment gate rejects it
- Surfaced
- Only a distinct, sellable service gap reaches the queue
A platform-wide daily ceiling and a deploy-time spend check keep the bill bounded.
05The solution
One private product. The whole workflow.
Axiom Orbit crawls a client’s site, applies deterministic rules, verifies each finding, asks the model for judgment only on what survives, and turns the rest into a priced proposal. It can watch clients on a schedule and report what changed.
It is proprietary software engineered by Axiom International. It is deployed behind invite-only sign-in and is not open to the public.
06Engineering
Built to be trusted.
Tenants are isolated by the database itself, the crawler obeys robots.txt, and the whole thing is tested against real sites.
- Tenants cannot see each other.Every read is scoped to a workspace, and the database refuses cross-workspace writes.
- Polite by design.The crawler identifies itself and obeys robots.txt, even when verifying that a page is missing.
- Measured, then tested.More than 900 automated tests (September 2026), and a 37-case adversarial benchmark for the judgment gate.
Where it stops: no billing yet, and on the 24-site test set 19 sites were analyzable. The rest were reported as unreadable, not clean.
07For your business
The same engineering, pointed at your business.
Hundreds of locations, one brand standard. We would check each site against it with the same evidence-first discipline, keep every location’s data separate, and report only what changed.
Illustration only. We have not built these systems. This is how we would approach them.
08Custom software